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Real output · medical aesthetics

Med spa newsletter examples

Aesthetics clients churn quietly — they drift to whoever ran the last promo. The counter is a letter clients actually enjoy: real skin-science news, honest treatment education, zero pressure. Here's a real issue, annotated.

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First page of the Solstice Aesthetics newsletter — a real issue written by newslet

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This issue is real

“Your sun shirt is now a medical expense”

Written end-to-end by newslet for Solstice Aesthetics, a sample aesthetics practice in Santa Fe, New Mexico that we run like a real client — same engine, same fact-checks, nothing hand-polished. Here's what makes it work as a client newsletter:

  • A genuinely surprising, useful fact

    UPF clothing becoming FSA-eligible is real news a client can act on this week — from their med spa, not a promo blast.

  • Science over sell

    Treatment education framed as "how this actually works" earns trust in a category clients approach with justified skepticism.

  • Not-medical-advice, built in

    Issues for aesthetics audiences carry an education-only footer automatically, and the practice approves every word before it sends.

  • Seasonally smart

    Sun in summer, laser season in fall, event-prep in spring — the engine follows the aesthetics calendar without you maintaining one.

Subject lines that get opened

Subject lines that read like a savvy friend, not a flash sale:

“Your sun shirt is now a medical expense”
“The SPF number that actually matters”
“Retinol: the schedule nobody explains”
“Why fall is laser season”
“What "medical-grade" skincare really means”
“The filler question everyone's too shy to ask”
“Your skin barrier is mad at you”
“Event coming? Work backwards from the date.”

A year of ideas

What to send, season by season

Q1 · Jan–Mar

Reset & repair

Winter-skin repair, new-year routine building, and honest "what actually works" explainers.

Q2 · Apr–Jun

Event prep

Wedding-and-graduation timelines, sun-readiness, and treatment-timing guides.

Q3 · Jul–Sep

Sun season

SPF science, post-sun repair, FSA/HSA-eligible surprises, hydration truths.

Q4 · Oct–Dec

Laser season

Why fall suits resurfacing, holiday-event prep, and year-end FSA-spending reminders.

newslet tracks this calendar for you — every week it reads what's actually happening in skin-science and aesthetics news and picks what your clients need to know now.

Fair questions from med spas

Skin-science news, honest treatment education, and seasonal timing guides — with promos rare enough that the letter stays welcome. Education retains; discounting trains clients to wait for discounts.
Issues are education-framed with a not-medical-advice footer built in, avoid outcome promises, and nothing sends without the practice's approval.
The engine reads your website and writes in your tone — spa-serene or clinical-direct — and standing rules like "never use the word 'anti-aging'" hold across every issue.

Examples are nice.
Yours is better.

Paste your website and read this week's issue written for your clients, in your voice — free, no card, before you decide anything.

See my first issue →