The whole spec sheet, honestly.
Everything below exists in the product today — no roadmap items dressed as features. If you want to verify any of it, the free issue is the fastest audit: read yours.
Writing & curation
The part you're actually buying: a finished draft, not a blank page.
Reads your website, learns your voice
Paste your URL once — it learns what you do, who your clients are, and how you talk. Correct anything in Settings.
Curates real industry news weekly
Trade publications for your vertical, read every week; each issue picks the stories your clients actually need.
Writes what it means for them
Every story lands on a concrete "here's what this means for you" — advice, not summary.
A live desk you can steer
See this week's candidate stories and pin up to four — pinned stories must be covered in the next draft.
Standing rules
"More local, less politics. Never say 'cheap.'" One sentence, applied to every future issue.
Grounded local color
Local details come from real data (like actual current weather) — invented local color is banned at the engine level.
Approval & control
Software drafts. You decide. That ordering is the product.
One-tap approve from your phone
The finished draft lands in your inbox with a single approve link — two minutes a week, not four hours.
Edit any line
Click any story in the workbench and change it directly. Your words always win.
Rewrite with one instruction
"Make this friendlier" rewrites just that section, in your voice, in about a minute.
Full autopilot with a veto window
Issues send on schedule; you keep a hold-and-veto window on every one.
Fact-check strip before send
Every dollar figure and percentage is traced to its source story; unverifiable numbers are flagged on the approval screen.
Preflight checks
Before any send: subject, sender, list, unsubscribe, address — nine measured checks, visible.
Sending & deliverability
The boring plumbing, done properly — because it's our name on the infrastructure too.
Authenticated sending
SPF, DKIM, and DMARC-aligned sending with one-click unsubscribe headers built in.
Your own sending domain
Verify your domain and issues send from you@youragency.com — with the DNS records laid out for you.
Replies land in YOUR inbox
A client replying "can we talk?" reaches you directly — the conversation is the point.
Automatic suppression
Unsubscribes apply instantly; bounces and complaints suppress automatically and can't be re-imported over.
Compliance footers by industry
Education-only framing for advisors and insurance, no-legal-advice for firms, not-tax-advice for accountants — automatic.
Review & referral asks, rationed
An optional review card at most every 4th issue, and a quiet forward-a-friend footer line — asks that don't wear out the welcome.
Your business address on every issue
CAN-SPAM's requirements handled: address, working unsubscribe, immediate opt-out.
Audience
Your list, treated like it's yours — because it is.
Import with consent, not around it
CSV import requires confirming your contacts opted in; the import fails without it.
A signup page you can share
A hosted, branded subscribe page for your website, social bios, and email signature.
Welcome email
New subscribers get a proper welcome from your publication, reply-to you.
Tags, topics & segments
Organize contacts and target a send to a saved segment when one issue isn't for everyone.
Export everything, anytime
Your full list downloads as a CSV in one click — before, during, or after cancelling.
Printable QR signup card
A front-desk card linked to your signup page — collect emails at the counter, where the relationship already is.
Analytics & proof
Built against this category's original sin: invisible ROI.
Real delivery stats
Delivered, opened, clicked — per issue, with your timezone on the labels.
Relationship radar
Warm, reading, new, and quiet clients — who's engaging and who's drifted quiet for 60+ days, so you know who needs a personal touch.
The monthly value story
Once a month, your real numbers in plain English: readers, regulars, clicks, review clicks, and who went quiet.
The day-after report
24 hours after each send, the honest numbers arrive in your inbox: opens, clicks, top link.
A permanent web archive
Every sent issue gets a shareable web page with a subscribe bar — your content keeps working.
Sent-issue history
Every issue, every stat, in one place — the record of you showing up every week.
Start free. Pay when you send.
Read your first issue free. Every feature above is included on both plans — $69/mo approval mode, $149/mo full autopilot. Month to month, cancel anytime.