For financial advisors
Be the calmest voice
in their inbox
When markets lurch, clients hear from everyone except their advisor — headlines, brothers-in-law, a podcast. newslet drafts a weekly note in your voice that turns the week's noise into plain-English education, so the reassuring call they need has already landed before they think to make a panicked one.
Free first issue. $69/mo after. No annual contract — unlike the incumbents.
Built for how advisory books actually grow
Assets follow attention
The clients most likely to move their money are the ones who haven't heard from you lately. A weekly letter is the quiet, consistent touch that makes leaving feel like leaving a relationship — because it is one.
Headlines → their plan
A rate cut becomes “what this actually changes for your cash and your bonds.” A rule change becomes “the charitable giving move worth asking about before December.” Education with a point of view, never hot takes.
Written for your book
A book of retirees reads differently than a book of accumulators. The engine learns who your clients are from your site and writes for them — cost of care and claiming strategies, not crypto discourse.
Forwardable is the new referral
A genuinely useful note gets forwarded to a friend who just retired — with your name on it. That's a warm introduction you didn't have to ask for, arriving weekly.
Built for a regulated practice
Review-first, by design
Nothing sends unreviewed
Approval mode is the default: every issue arrives as a draft, you read it on your phone, edit any line, and nothing reaches a client until you approve it.
Education framing, built in
Every advisor issue is written as general education — no performance promises, no individualized recommendations — and carries an educational-purposes footer automatically.
A record of every send
Every sent issue is archived at a permanent link with its send history, so what went to clients — and when — is always easy to produce for your review process.
Run it the way your compliance posture requires: stay on approval mode, forward drafts into your existing review workflow, and keep the archive as your record. See a real issue, annotated →
The honest comparison
Advisor content suites run $178–899/mo
and pull from one shared article library
The incumbent model licenses a library of pre-approved articles — so your “market minute” is the same one three other advisors in town sent, with a different logo. newslet drafts from this week's actual news, in your voice, for your book, at $69 month-to-month. The proof isn't this paragraph: it's reading your own issue in three minutes.
Write my firm's issue →